At each initial property takeover, our Marketing Team takes a strong, hard look at the marketplace and assesses its potential. Upon gaining an understanding of its dynamics, we translate that knowledge into creating marketing strategies with innovative tactics designed to achieve optimum performance results. By utilizing our in-house Creative Director and Graphic Designer, we attract quality residents by designing and placing smart advertisements, creating handsome signage and collateral materials, and conducting creative on-site promotions. The emphasis we place on training our employees to provide superior resident services results in resident satisfaction that stimulates prompt rental payments, increased resident referrals, and a lower resident turnover. Our marketing focus is multi-faceted in that our residents establish friendship, loyalty and a sense of community. AMC�s marketing analysis strategies also utilize proprietary programs including extensive individualized annual marketing plans with marketing timelines and budgets for every AMC property, multi-generational target-driven focus groups, web-based surveys, as well as the immediate response, AMC $5 for Five Targeted Survey.