The truth is this: every second of vacancy is an irrecoverable loss. So as far as we're concerned, the clock is always ticking. Which is why we just work harder than everyone else. And we know that we can never rest on our past achievements. As property management becomes more and more a service industry—a fact many of our competitors seem to miss—it is always incumbent upon us to listen to our residents, to tighten our focus, and to always be preparing for the future. Hard work isn't optional in our organization; it's the foundation of our success.